PO.SHP01.02 · 科学与健康政策
利用人工智能和短教育视频为多元社区扩展可及的癌症教育
Leveraging artificial intelligence and short educational videos to expand accessible cancer education for diverse communities
作者与单位 Authors & Affiliations
摘要 Abstract
中文摘要
背景：结直肠癌（CRC）是美国第二大癌症死亡原因，然而许多成年人缺乏关于筛查、症状和遗传风险的知识。由于健康素养低和媒体使用差异，传统材料往往无法触及多元的社会经济和文化群体。许多美国人，尤其是年轻和低收入成年人，每天在屏幕上花费数小时。这为便于移动和视觉引人入胜的教育创造了机会。人工智能（AI）提供了一种快速方式来创建符合当前媒体习惯的可及且可适配的癌症信息。
方法：我们创建了一个早期阶段框架，利用 AI 生成可扩展和文化上可适配的癌症教育。该方法使用生成式视频平台、AI 辅助脚本撰写、简化语言和多语言旁白，创作关于预防、筛查和基因检测的短片。该框架旨在增加知识和早期检测行为，减少制作时间和成本，支持移动和屏幕观看，并在不同语言、文化和社会经济环境中适配内容。初始原型包括关于生活方式风险降低、家族史、基因检测和及时筛查的视频。
结果：我们的团队为一个故事板、一个绘本概念和一部影片制作了 AI 辅助脚本，以教育非裔美国人（AA）社区了解 CRC。通过 AltaMed 患者网络，以现场和 Zoom 方式开展了四个焦点小组，共 27 名 AA 和非洲移民成年人参与。参与者报告称脚本清晰、易于理解并传达了主要理念。社区特定的统计数据具有激励性和相关性。参与者要求提供更多关于筛查体验的信息以及减轻恐惧的安抚。他们的反馈为脚本板的开发提供了依据，该脚本板配有关键信息卡，针对 AA 受众的障碍和 CRC 基本信息。
结论：AI 辅助工作流程可以支持创建文化相关的 CRC 教育材料，同时保持清晰度和社区契合度。这种方法在为传统传播服务不足的人群制作高质量材料方面显示出强大潜力。下一阶段将评估多元受众的可行性、可接受性、理解度和寻求 CRC 筛查的意愿，并计划用于社区外展、患者导航和数字教育项目。
查看英文原文 English abstract
Background: Colorectal cancer (CRC) is the second leading cause of cancer death in the United States, yet many adults lack knowledge about screening, symptoms, and genetic risk. Traditional materials often do not reach diverse socioeconomic and cultural groups because of low health literacy and differences in media use. Many Americans, especially younger and lower income adults, spend several hours each day on screens. This creates an opportunity for mobile friendly and visually engaging education. Artificial intelligence (AI) offers a rapid way to create accessible and adaptable cancer information that fits current media habits.
Methods: We created an early stage framework that uses AI to produce scalable and culturally adaptable cancer education. The approach uses generative video platforms, AI assisted scriptwriting, simplified language, and multilingual narration to create short films on prevention, screening, and genetic testing. The framework aims to increase knowledge and early detection behaviors, reduce production time and cost, support mobile and screen based viewing, and adapt content across languages, cultures, and socioeconomic settings. Initial prototypes include videos on lifestyle risk reduction, family history, genetic testing, and timely screening.
Results : Our team produced AI assisted scripts for a storyboard, a storybook concept, and a film to educate African American (AA) communities about CRC. Four focus groups with a total of 27 AA and African immigrant adults were conducted in person and on Zoom through the AltaMed patient network. Participants reported that the script was clear, easy to understand, and communicated the main ideas. Community specific statistics were motivating and relevant. Participants asked for more information about the screening experience and reassurance to reduce fear. Their feedback informed the development of a script board with key message cards that address barriers and essential CRC information for AA audiences.
Conclusions: AI assisted workflows can support the creation of culturally relevant CRC education materials while maintaining clarity and community alignment. This approach shows strong potential for producing high quality materials for populations underserved by traditional communication. The next phase will assess feasibility, acceptability, comprehension, and intent to seek CRC screening among diverse audiences, with planned use in community outreach, patient navigation, and digital education programs.
利益披露 Disclosure
B. Rosales, None.