PO.PR02.03 · 预防研究
通过多渠道传播在洛杉矶青少年和青年群体中提升HPV相关癌症的认知
Expanding HPV-related cancer awareness through multichannel communication among youth and young adults living in Los Angeles
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摘要 Abstract
中文摘要
背景：在洛杉矶县，由于社交媒体上的错误信息以及针对特定受众细分的材料有限，HPV预防仍然充满挑战。大多数宣传活动针对的是青少年的父母，而非面临最高新发感染风险的青少年和青年群体。HPV传播还主要聚焦于女性和宫颈癌，而忽视了影响所有性别人群的其他HPV相关癌症。我们采用社区驱动的受众细分方法，制作了多媒体HPV信息材料，以提升洛杉矶县青少年和青年群体的认知。
方法：2024至2025年间，我们与洛杉矶县的青少年和青年开展了七次倾听会议和三次焦点小组讨论，确定了他们偏好的沟通渠道、信息传递方式和信息缺口。2024年7月至2025年11月，USC MICEO宣传活动通过社交媒体、社区合作伙伴和癌症健康中心传播了量身定制的材料。USC Norris癌症中心社区外展与参与办公室及其他合作伙伴支持了材料的发放。同时还开展了针对HPV相关癌症及预防策略的社区卫生工作者培训。
结果：通过Instagram、YouTube、户外广告牌和社区外展触及了青少年和青年群体。该活动制作了七个信息视频、十一篇教育帖文，以及五种版本的西班牙语、英语和简体中文户外广告牌。两份关于宫颈癌和HPV相关癌症的信息传单为外展工作提供了支持。培训了36名社区卫生工作者，并向其提供了两套工具包以指导材料传播。信息传递提升了HPV、受影响人群、HPV相关癌症以及推荐的防护行为的可见度。初步分析数据显示，社交媒体浏览量超过8,162次，社区外展期间的面对面互动超过926次。
结论：MICEO通过多样化的沟通渠道传递了经受众细分的HPV相关癌症信息，以弥补青少年和青年群体中长期存在的信息缺口。正在进行的干预前后调查正在评估知识、态度、行为和信念的变化，以为未来旨在减轻洛杉矶县社区癌症负担的HPV预防宣传活动提供依据。
查看英文原文 English abstract
Background: In Los Angeles County, HPV prevention remains challenging due to social media misinformation and limited audience-segmented materials. Most campaigns target parents of adolescents rather than youth and young adults, who face the highest risk for new infections. HPV communication has also focused primarily on women and cervical cancer, overlooking other HPV-related cancers that affect people of all genders. Using a community-driven audience segmentation approach, we developed multi-media HPV informational materials to raise awareness among youth and young adults across Los Angeles County.
Methods: From 2024-2025, seven listening sessions and three focus groups with LA County youth and young adults identified preferred communication channels, messaging, and information gaps. From July 2024-November 2025, the USC MICEO campaign disseminated tailored materials through social media, community partners, and cancer wellness hubs. The USC Norris Cancer Center Office of Community Outreach and Engagement and other partners supported distribution. Community health worker trainings on HPV-related cancers and prevention strategies were also conducted.
Results: Youth and young adults were reached through Instagram, YouTube, billboards, and community outreach. The campaign produced seven informational videos, eleven educational posts, and five billboard variations in Spanish, English, and Simplified Chinese. Two informational handouts on cervical cancer and HPV-related cancers supported outreach efforts. Thirty-six community health workers were trained and received two toolkits to guide dissemination. Messaging improved visibility of HPV, affected populations, HPV-related cancers, and recommended protective behaviors. Preliminary analytics show more than 8,162 social media views and over 926 in-person interactions during community outreach.
Conclusion: MICEO delivered audience-segmented HPV-related cancer information through diverse communication channels to address persistent information gaps among youth and young adults. Ongoing pre- and post-surveys are assessing changes in knowledge, attitudes, behaviors, and beliefs to inform future HPV prevention campaigns aimed at reducing cancer burden in LA County communities.
利益披露 Disclosure
S. B. Verganza, None..
P. Escobedo, None.